S-Group has scooped the European Technology Implementation Award.
The award, sponsored by Verifone, recognizes S-Group for the implementation of a new mobile fueling feature to its award-winning S-Mobile app, an innovative service that combines retail, banking and fueling to transform the entire retail customer experience. S Group’s mobile fueling app was launched by two of S Group’s subsidiaries: S-Bank, which provides all co-op members with comprehensive banking services and ABC, a service station chain and fuel trade company. S-Mobile automatically recognizes the customer’s location, and fueling is initiated by simply choosing the correct fuel pump from the app. After fueling, the payment is handled automatically through the S-Bank Visa card, linking the payment with customer loyalty benefits. S-Group’s mobile app has more than 600,000 downloads in Finland, a country with a population of 5.4 million.
“We want to create simple services with a superb digital banking and retail experience for our 2.8 million customers. With our service, customers no longer need to use traditional card readers and PIN codes at the petrol station. In the Finnish winter, where temperatures can dip below -30 degrees Celsius, traditional pump activation is a hassle. We believe that the app can overcome such inconveniences and ensure a seamless customer experience with automatic payments for the user. This new service is only one way in which we aim to make everyday life easier for our customers,” said Pekka Ylihurula, managing director of S-Bank.